http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/seo/seo-in-los-angeles-says-use-these-tips-and-win-at-internet-marketing.html http://www.articletrader.com/internet/seo/seo-in-los-angeles-says-use-these-tips-and-win-at-internet-marketing.html Wed, 30 Sep 2009 03:01:26 -0500
Since online internet marketing is the primary purpose of any search engine optimization services, increasing the visibility of the website can accomplish this. How so? It is done by driving traffic to your website and increasing its popularity by having many visitors. There are many methods to make this possible.

LA SEO companies create a combination of words that best describe your product and service so that they earn high popularity. Search Engine Optimization companies know how and when keywords should be used to lead traffic to your website. SEO Los Angeles does not abuse the power associated with keywords. In contrast, it respects its significance.

When visiting websites, visitors are not greeted with face-to-face representative to tend to their needs; that is why, LA Search Engine Optimizer carefully plans and designs the layout of your web page and the inner pages. The front page should be friendly to maneuver and simple to understand.

Social networking such as Twitter, Facebook, MySpace, RSS Feeds, SEO blogs and Wikis has opened marketing opportunities. In fact, social media optimization removes boundaries and lifts off limits in terms of profitability. Today, people trust social media they become involved and convinced of its power. LA search engine optimizer finds this to be an invaluable tool.

If your website sells products or offer services, SEO Los Angeles helps you do your own promotion. SEO blogs, SEO articles, Newsletters and e-books are powerful medium to deliver your message to visitors. Provide informational and educational materials; you are giving reasons to your visitors to frequent your website.

Social media internet marketing or networking is another medium that LA SEO Company employs to draw traffic to your website. Social networking such as Facebook, Twitter, Wikis, SEO blogs, MySpace is an effective medium to advertise your product or services. In fact, it is the trend of the new millennium.

The most common element in search engine marketing is the los angeles internet marketing firm. Keywords are very significant to your website's visibility. Nevertheless, the tasks involved are not petty. Positioning, density and the right and specific keywords or key phrases come into play. The best search engine optimization companies understand this principle.

Information, most of the time, is what people would like to have. When information is fed to clients at the right time, their chances of making a purchase are high. SEO Los Angeles firm understand that web copywriting is equally important in search engine optimization. At best, a constantly updated web articles, e-books and web blogs are efficient in reaping profits.

The web design is also important as people are fascinated with clean and friendly website. LA SEO companies endeavors that each design is fresh and original.

Admittedly, there are circumstances in which despite having well-optimized site, your website does not show up during searches. Its solution is provided through website submission. It is among the search engine optimization services to increase web traffic and popularity. SEO Los Angeles companies understand the importance of search engine submission because it means profits for their clients.

Whatever purpose you may have in mind for your business, SEO Los Angeles has only the positive ones for you to choose. You simply have to make up your mind and act.


--
Do you need to improve your website traffic? We are A SEO firm in the Los Angeles, Increase Visibility, that specialized in SEO services. We can improve your website traffic, ranking, and business through our quality SEO service. We have small and large clients that enjoy our services at Los angeles internet marketing firm. At http://www.increasevisibility.com you will find our effective internet marketing tools.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/seo-selecting-the-perfect-web-analytics-solution.html http://www.articletrader.com/internet/seo/seo-selecting-the-perfect-web-analytics-solution.html Thu, 24 Sep 2009 01:39:39 -0500
Preparations

Before settling on a tool, website owners/managers should think about the data they want to retrieve about their site.
• What features are most important on your site?
• Which are the problem areas that have been pointed out so far?
• Which daily, weekly, or monthly activities impact your site the most?
• What information do the various departments, including IT teams need to make their work easier?
• How effective is the website lay-out and content, and how often is it revised or improved?
• How technically skilled are the people maintaining the web site?
• At what level will the web analytics be managed? How often will these tools be used?
Request demos from various providers and test them profusely with your own content and data, rather than a supplied sample. As they are being tested, more questions will probably arise. You may wonder, for example, if the tools can show you the conversion rates for PPC (pay per click) or how they can help you identify opportunities to improve page views.

Once you are familiar with the reports, which are essentially the same for each tool, you can start examining which tool has the best value and can best combine the different pieces of information it retrieved, leading to results you can easily work with.

Selecting your analytics tools

Now that the analytic solutions have been tested, it is time to make a decision. Based on all the information you gathered you will already have realized that there is no "perfect" tool and that some of your questions may remain unanswered. You may also come to the conclusion that certain free tools may be surprisingly efficient and that it may be wise to use them until you are ready to invest in more sophisticated tools.

Even if you are working with several implementations and do not have all your data stored in one tool, you will still get incredible feedback, can learn at your own pace without spending a fortune and, using your savings, can hire a qualified analytics specialist whenever the job gets too complicated for you.

Implementing your tools

Like with any other kind of tools, you have to apply them properly to reap their full benefit. An experienced analyst will get more value and data out of an older, free tool than an expensive state-of-the-art one which was never properly implemented. Even if the tool is a little outdated, with a little TLC a well-trained professional should be able to revamp any old or malfunctioning tool and restore it to its original quality performance levels.

Choosing the right web analysts is as important as selecting the tool. If the operator is incompetent your losses may be steep. It may cost you lots of anguish, many hours reconciling data and a headache trying to figure out how many sales and customers you lost because your SEO techniques were insufficient.

Reaping the benefits

Analytic solutions are installed to be used and not just by a few privileged. Web analysts working within your company should be informed that all employees should benefit from the collected web data. The best way to avoid misunderstandings is by organizing a staff meeting in which all involved parties are present. During this assembly, employees should receive basic training to obtain a certain level of self-sufficiency and the analyst can learn which employee will need what data. In addition, communication channels can be established. Some people like to call in their request, while others prefer email.

By keeping everyone involved and establishing routines, money and time can be saved, and will allow the analytics solutions to perform efficiently and with great success!


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/incorporating-seo-into-your-business.html http://www.articletrader.com/internet/seo/incorporating-seo-into-your-business.html Thu, 24 Sep 2009 01:16:52 -0500
SEO should be embedded in every website and be structured according to your specific business and website configuration. Here are a few practical SEO tips for those owning an ecommerce website:

• Use plenty of product or service related keywords and keyphrases throughout your entire site. They will be picked up by the search engines and help establish your page ranking. The more specific your keywords and keyphrases, the better the search engine results will be. Adding a few unique business-related expressions may help you stand out from the pack, but if you do implement them make sure they are appropriate and catchy.

• When sending out thank-you emails to potential or existing customers do not forget to include friendly reminders or call-to-action links. They are necessary to maximize targeted click-throughs and sales, and to guide customers and visitors to click desired links.

• If you want to stand out, never use default manufacturer's product descriptions, but rather create your own. Yes, it is easier to just copy the data, but that is exactly what everyone else is doing. Also, optimize new products and promotions as soon as possible.

• Make sure that your web pages are uniform. The best way to achieve this is by consistently scheduling meetings for everyone involved in the website - from the designer who uploads images, to the copywriter creating product copies and the team moving products, categories, fill slots, etc. around. This prevents having lots of SEO features on one part of the website, and nothing on another.

Owners of a content website may motivate their content writers by informing them about the website's analytics. The more they know about page views and SEO traffic, the more excited hey will become about their projects.

Engaging in the local community may not sound like SEO advice, but just think about all the links and associations you could build working closely together with regional newspapers, local directories and neighborhood radio stations. Even the shops at the shopping malls and the companies located at nearby business parks can help you expand your own Web horizons by providing links to each other's sites. You'd be surprised who all has a website!

User generated content (UGC) based websites, like MySpace, YouTube and Facebook exist through the compilation of a variety of publicly available media content. Therefore, sites providing users with the tools and forums to present their own content on the Web, should also:
• Build their systems in such a way that the data input from their users is also in an SEO friendly way.

• Ensure that the website community manager or moderator understands the importance of SEO and link building. This is vital for spreading link bait, launching competitions and contests, writing blog posts and creating more links!

The type of SEO applications that will be considered for application will greatly depend on what kind of website they are for. A PR agency may focus on generating links to articles and advertising, while other e-businesses rather center their efforts on optimizing their pay-per-click (PPC) results.

SEO agencies, on the other hand, are familiar with all the search engine optimization processes. These experts know soon enough which SEO features are missing and which ones need to be improved. These professionals are paid to help their clients and manage their accounts properly. Aside from their professional services, SEO consultant firms should also remember to:
• Educate new clients about SEO as soon as possible. There is no sense in offering a number of recommendations if the client does not understand SEO concepts, or does not have to tools or resources for the implementation.

• Allow their SEO teams to be swift and flexible in the work they deliver, especially when the client is new and they do not know what hidden surprises they may find. Digging deeper they may find evidence of paid links and licenses allowing other sites to use exact copies of their content. Finding solutions to these and other troublesome situations may take more effort to correct than first anticipated. In these cases, SEO agency managers should be supportive and allow their team members ample time to do their work properly.


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/putting-seo-under-the-microscope.html http://www.articletrader.com/internet/seo/putting-seo-under-the-microscope.html Thu, 24 Sep 2009 01:09:00 -0500
The following are 5 SEO topics that are frequently discussed and disagreed upon:

1 - The importance of content structure & keywords

While keywords may add great value from a technical algorithmic ranking perspective, their presence may not always entice the audience to explore the site they are visiting. The content may seem boring and unappealing, rather than grabbing and fascinating. In that case, the psychological triggers that will tell the reader to continue browsing will be missing, as will be the desire to share the information with their friends and family.

SEO experts will never agree on which is more important when it comes to keywords and compelling content. In the end, it will be up to the website owner or manager to decide what is more important to him: search engine rankings or sales.

2 - Pro or con reciprocal link exchange

A ‘reciprocal link exchange' is an effective and efficient way of driving traffic to a website and improving the search engine placement of these participating websites. At least, that is what some experts believe, while others are fearful and refuse to swap any kind of link that may refer to their business.

Artificially manipulating links may not be the best SEO idea on the market, but there is definitely nothing wrong with link trading programs that exchange links of companies endorsing a relationship, or business related directories.

If you do decide to participate in a link exchange, check the links regularly and report the dead ones to the webmaster so they can either be fixed or removed.

3 - Should H1 headline and title tag match - or not?

Many SEO consultants are skeptical when they notice sites whose H1 header is different from the title tag. One may wonder what the reasoning may be, because this action may confuse and upset the audience. Users click on a certain headline because they are interested in its content, yet when the search result is complete, and the header and title tag do not match, they may find themselves confronted with a completely different message, which may be something they are not interested in. That is very disappointing for the user, even if it may result in result in a higher ranking.

4 - The relevance of a website's age

Although many web designers believe that the age and history of a website is pertinent, it is not quite clear if search engines actually do use an ‘age' or an ‘age of links' metric to inflate incumbent rankings. Search engines check keywords, pay-per-click, link building and other SEO features and not necessarily verify when a website was built. All they care about is how user friendly and SEO strong the site is, which means that a younger, highly efficient site should be absolutely able to compete with more mature competitors.

5 - Reporting competitor's spam activities

Spam is a reality and spammers should be reported. At least, that is what a number of SEO specialists would argue. Others may disagree and point out that those who are extremely vocal about competitors' manipulative tactics to enhance search engine ranking are usually the ones abusing it the most. All they are trying to do is shift the focus away from them.

Anyone reporting spam should not publicly announce their actions because, even if spammers are breaking the law, the SEO community is vehement about socially shunning those violating the "code of silence". As unethical as this blackmail may seem, it should not stop you from warning the search engines about illegal activities and, at the same time, reap some of the benefits associated with this. In the end, you will have to market and protect your own site and business.

To follow are several arguments in favor of spam reporting:
• Taking out spammers will increase the value of the Internet and help search engines provide more accurate search results.
• Your own ranking may improve by eliminating a competitor.
• Removing manipulators will leave more room for your site to achieve better rankings, to increase visibility and to boost your sales.
• You can learn from researching spam activities and tactics. You will learn what is inappropriate, what the engines do/don't tolerate and what penalties can be expected for which unlawful actions.
• As long as you are clean yourself, reporting spammers can gain you trust with the search engines.
These are a few reasons against it:
• If you are engaged in certain types of spam, or unknowingly benefit from it, you can accidentally hurt your own website's ranking.
• It is unethical to blow the whistle on and hurt other SEO specialists.
People have been arguing about ethics for centuries and in the end it will be up to each individual to decide what is more important to them and to their website.


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/managing-seo-strategies.html http://www.articletrader.com/internet/seo/managing-seo-strategies.html Thu, 24 Sep 2009 00:03:24 -0500
Set Goals & Objectives

Anyone developing website SEO strategies will need to have some specific objectives in place. ‘Adding more keywords' and ‘higher rankings' is a good start for an objectives foundation, but should not be the end of it. Goals have to be outlined and specific, but not to the point where they leave no room for additional targets and limits your maneuverability.

Involve the client

When creating goals and objectives you need to involve the entire team. This includes the client you are working for, or the boss who gave you the assignment. They have to agree with your intentions and understand why you chose them. Other reasons for their involvement are that frequent communication creates a trust between you and them, and if you need their help or suggestions they are already informed about your implementations and future plans.

Create indicators

To prove that your SEO strategies are working you will need to either implement analytics tools or develop indicators that will show the progress of your work - especially if the strategy will go on for more than a few weeks. This may be a bit challenging, but worthwhile if your client or manager is checking up on you and wants to find out if specific search terms are performing better because of increased domain diversity. In that case, your leading indicator should be to monitor and determine the progress of domain linking to your site.

Assign responsibilities

The fun part of the project kicks in as soon as objectives, strategies and indicators are in place. Delegating tasks and handing over responsibilities to other team members may be exciting, but has to be done with precision. If the work is assigned to the wrong person, the success of the project may be in jeopardy. The best way to handle this task is to create a spreadsheet with a list of tasks, specific responsibilities and due dates. Furthermore, know your team member's abilities.

Take actions

It does not matter how attractive your SEO strategies appear, they will not succeed unless you act upon your results. This means that if you notice that one of your SEO concepts is not performing as expected, adjustments may need to be made and changes applied. For example: change keywords and keyphrases or build more links if website traffic does not increase according to plan.

Schedule reviews

Assessments are essential throughout the project and should be scheduled as soon as the assignment is accepted - put them on your calendar and add early pop-up reminders. The market may change, some SEO tactics may not work properly, team members forget things, or are running behind schedule for whatever reason and may need assistance to get back on track. These are all obstacles that may show up any time throughout the mission and should be dealt with as soon as possible. It is also important to continue informing your client or boss during these reviews about indicator results and what will be done in case these findings are not as expected.

Final words of wisdom

• Always remember that progress is never spread out evenly. You may be booking a huge success in the first weeks, but the next few may show hardly any growth. Be aware that many factors beyond your control will influence your SEO applications, a fact you may also want to pass on to your client or employer.

• Manage your team proficiently and follow all the steps mentioned above. If one step is missing your SEO strategy may fail miserably, a situation you want to avoid at all cost. You want to succeed, and not only for yourself. Never forget that your team member's future depends on you and that your client or employer also counts on your managerial talents and technical abilities to lead the strategy to success.


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/make-money-using-seo.html http://www.articletrader.com/internet/seo/make-money-using-seo.html Wed, 23 Sep 2009 12:35:55 -0500
Every web marketing guru knows ways to use SEO to earn money. In reality, SEO is their life blood despite what they are going to tell you in their newsletters. Have you attempted to test out one of their websites? How many aren't on the 1st page for a minimum of one of their keywords? I'll answer that query. None that I know of! These people know the way to do it, and they started by themselves.

OK, maybe now they can afford to pay others to do it, but you may be reasonably certain that you will not get the service that they get! If you were paying for a service, do you want the bloke you were paying to get you on the first page to supply the same service to your competition?

Naturally you would not. SO what chance do you suspect you have of employing a SEO expert and getting a top ten position? I will answer that on no fingers! Come on! Are you rally so nave as to believe all of these claims to get you in the top ten, not to mention Number one as some claim? OK, Number one for the keyword "blabebo": anyone can do that. What you need is a number one position for a good keyword in your niche, and no-one except Google can assure you that.

The same applies with a top ten position. The sole person capable of earning you a top ten position for any page on your internet site is you. You have got to optimize your page to make it appear tasty to the search engines.

"Attractive" means your internet page (Google lists pages, not sites) best meets the requirements of a Google search for the data that your net page provides according to the calculations of the statistical mathematical analytical system that is loosely named the Google algorithm, applied by supposed spiders that research the content of each of your webpages.

If you'd like to use SEO to earn income, you must find out how it works. Learn the way to make your internet site fascinating to the Google algorithm. Find out what semantics are and the way to use them to trick the spiders. The easiest way to maximize the entire latent power that's charged in each of your webpages, and the way to use the content on these pages to drive an enormous amount of traffic to your site.

That info is available to anyone who wants to find it online, if they know what they are searching for or where to go looking for it. That info is available, and it can make a large difference to your internet success. Anyone with any type of web business needs to understand this info and it is available for you free online if your know what to have a look for.

The issue with many is they do not know what to go looking for or where to get it. They take the recommendation they find, only to find out too late that what they have learned isn't right.

Stop being stubborn (check it out) and get it right. That may make all of the difference between failure and success. Learn the way to use SEO to earn income and you may never look back. Here are a few seo tips to get you started. Dump internet explorer and use the free Firefox web browser. All the SEO gurus use Firefox. Search Google for the phrase "firefox seo plugins" and see what happens!




--
Brad Bahr has been promoting websites on the Internet full time for the last five years. Visit his website http://www.internet-dollars.info for solid information that you can use to finally make money online.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/get-surprising-results-with-internet-marketing-los-angeles.html http://www.articletrader.com/internet/seo/get-surprising-results-with-internet-marketing-los-angeles.html Mon, 21 Sep 2009 22:52:09 -0500
It is the goal of every search engine optimization company to transcend the expectations of their client, for after all, their client's success is also their own. Search engine promotion has become flexible at LA SEO for it schemes web marketing design and services—such as search engine marketing, search engine placement and search engine promotion—to suit your needs.

If the website is badly stuffed with keywords, search engines regard them as spam and unfriendly. On the other hand, keywords are important to send signals to search engines that match the people's searches. SEO Los Angeles companies make it a point that your website has specific combination of words to drive traffic to your website.

Updating the content is a constant activity of search engine optimization. In finding the best LA SEO company, you have to ensure that it teaches you [if it is not part of their services to do it ] how to have fresh contents for your visitors. The SEO articles may be-re-written, edited, altered or in any other way as to cause positive changes to the website, which in turn, is delightful to search engines.

Video marketing, as a method of search engine promotion is deemed the latest trend in the industry of internet marketing. Visitors are not tasked to read descriptions and you are not obliged to produce reading materials for them because everything is provided with visuals.

Keywords are the key to increase visibility and earn high ranks during web searches. SEO Los Angeles optimizes your website through having updated contents using the right words placed at the right position using the algorithm that search engines utilize to match terms and results during searches.

Of course, having these reading materials available on your website is not the end of it. It needs to be updated. Search engines find it attractive when websites have fresh news and articles and view such update important.

The most common element in search engine marketing is the internet marketing los angeles. Keywords are very significant to your website's visibility. Nevertheless, the tasks involved are not petty. Positioning, density and the right and specific keywords or key phrases come into play. The best search engine optimization companies understand this principle.

If you have an account in Facebook, MySpace, Wikis, Twitter and write blogs, then you can make them work at your advantage. SEO Los Angeles sees the potential that Social media has to market your products and services. It could mean increasing your profits, when used decently and rightfully.

SEO link building is purported to drive traffic to your website. Linking your website here and there, to and from relevant websites can be translated into increased visibility as visitors of other websites can see the link to your own website. Chances to have your product or services are henceforth increased by LA SEO companies.

Admittedly, there are circumstances in which despite having well-optimized site, your website does not show up during searches. Its solution is provided through website submission. It is among the search engine optimization services to increase web traffic and popularity. SEO Los Angeles companies understand the importance of search engine submission because it means profits for their clients.

Video Marketing works by meeting you or your staff and interacting with your product or service; have a tour on you facility and watch and listen to testimonials from customers. SEO Los Angeles gives you the ability to capture attention of potential clients.


--
If you're thinking about improving your bottom line as a business, then consider our services. We are A SEO provider in Los Angeles that can provide you quality internet marketing. We can improve your website traffic, ranking, and business through our quality SEO service. Discover how some successful internet marketers are using our service at Seo services los angeles. Checkout our site at http://www.increasevisibility.com and discover the many different services and plans that we offer to make you more successful.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/link-wheel-your-way-up-to-online-marketing-success.html http://www.articletrader.com/internet/seo/link-wheel-your-way-up-to-online-marketing-success.html Sat, 19 Sep 2009 09:01:02 -0500
One of the best techniques in getting favorable status for your online business is to increase your rank on the search engines. However, this feat is not easily achieved overnight. For you to be able to reach this status, you should know how to properly use links and generate a lot of traffic to your website. You may want to apply several search engine optimization techniques or SEO for you to be able to achieve the rankings that can define the success of your website. One of the most effective ways of utilizing links for search engine optimization is to us the Link Wheel method.

The Link Wheel technique uses link-building techniques to generate a lot of traffic to a targeted website. With the use of article submissions to popular article directories and utilization of several blog-hosting sites for accessibility to the targeted customers, you can be able to increase the visibility of your web page. All you need to do is to create interesting articles that discusses or relates to your business and insert back links to your web page. Inserting these links to different blog sites available on the Internet can significantly increase the visibility of the target web page. Moreover, the link building procedure can be done continuously by inserting links to all websites that are related to your business. You can find different marketing solutions on the Internet that can aid you in maximizing the potential of your company or product's website.

The popularity that your home page would definitely be a plus factor to the reliability of your website and at the same time influences the consumers to trust your products and services. This technique can be very effective for companies that focus on advertising their merchandise to the online community. The Link Wheel method is favorable for small-scale online businesses in reaching to their targeted clients. Aside from being very effective in generating traffic in a short amount of time, this marketing strategy can be a very cost-effective solution in promoting products and services to the consumers.

--
Linkwheel article about link wheel's Article From SEO Friendly Original Articles

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/the-true-goal-of-seo.html http://www.articletrader.com/internet/seo/the-true-goal-of-seo.html Fri, 18 Sep 2009 02:41:51 -0500
To better understand the goals of search engine optimisation we need take a step back and look at things from another angle. The goal of most business is to make money and if it isn't then chances are you probably won't be in business very long. Whether it's a product or service, you more than likely selling something and attempting or considering the use of SEO to help you achieve this goal.

Since the objective of your business is to make sales, let me ask you what you prefer. You can have a few thousand visitors come and then leave your site for the month or you could have one or two visitors come along and actually purchase something. In the world of business which is better?

So really, what you're looking for with SEO is targeted traffic. You don't want just anyone coming to your site. What you do want, are people who are looking to purchase your product or service. Even with well targeted traffic not every visitor is going to make a purchase, but your chances of making a sale a much greater than if your visitors are not targeted. In this situation it won't matter how great your site is you will have a hard time making a sale.

Search engine optimisation works quite well when you target the right keywords. If your keywords are specific enough, without being overly specific, you have a greater chance of bringing in traffic that will convert. When people go to search engines in order to look for something, they are already interested in what they find and half the sale is already completed for you. This isn't to say that you want everyone who uses Google to find your site. If you're selling pianos for example, it is pointless to draw traffic from people searching for hair removal products. Remember, it is targeted traffic that you are after with SEO.

So in the end the goal of SEO is not just to get a good ranking in the search engine results, but to give you a greater chance of bringing in high converting targeted traffic. You want to be directing your search traffic straight to the pages on your website they have exactly what they are looking for. Once they are there, all you need is good sales copy and you should be able to make an easy sale.

In the grand scheme of things is best to target a variety of different search terms so that you have greater chances of producing sales. It doesn't really matter if you're ranked first or 15th for the various terms that you use on the condition that they send targeted traffic to your site. In time you'll discover what terms are leading to the most sales and then you can focus your efforts to improve your rank. Focusing only on rank can waste a lot of time and effort.

You should focus your entire SEO campaign on bringing targeted traffic that converts into sales to your website. By doing this you become far more successful than if you focus on page rank alone. Remember the true goal of SEO is to bring qualified traffic to your website and not just rank number one on Google.


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/the-google-monopoly.html http://www.articletrader.com/internet/seo/the-google-monopoly.html Thu, 17 Sep 2009 19:09:17 -0500
There are big questions being raised as to how Google has been able to get such a large strangle-hold on the search market. Google now controls approximately 70% of the search market and the main question being asked is whether or not the company has played by the rules in order to gain this much control.

Over the last few years Google has managed to take the share of the search market away from the other main players. The market share back in 2002 was relatively even with Google, Yahoo and MSN each with approximately 25%. The remainder of the market share was predominately split between AOL and Ask.com.

Since this time however, Google has all but seized control of the search market. Yahoo! now only takes a little over 15% of the market share while MSN has dropped below 10%. With Google rapidly taking a monopoly in the search market we will take a look at how this may affect Internet users.

Monopolies Control the Rules

If Google is able to take full control the search market they will be able to set the rules, regulations and guidelines as they wish. Basically, even if you do not like their rules you will have no choice but to accept them as there would simply be no other options. In fact, it would become possible for Google to penalise you if you did not follow their rules by taking your site and of their index.

Ability to Dictate Prices

With Google currently setting the standards for pay per click advertising it would not take much for their strength in this market to rise considerably if they can take a larger search market share. With domination in this market it would be possible for Google to artificially inflate pay per click prices. If this was to happen marketers would not have much choice but to pay the money or stop advertising.

Unreasonable Demands

It is quite possible Google becomes increasingly difficult or even unreasonable when it comes to listing your site in their search engine. There are rumours flying around the Internet that with a Google Monopoly you will need to provide information about your site before it can get included. In time it may even become possible for Google to control the information that is spread across Internet. Also, if Google is able to take full control there will be little chance for a competitor as they will know the majority of things that happen online before anyone else.

Possible Corruption

This is something that could possibly lie in the future for Google with the fact that it is a corporate entity. All information that Google gathers from your activity is currently kept private as this is the right thing for their business. However, the past has shown with other monopolies that doing ‘the right thing' for their customers is not always the right thing for business. Any incentives that Google has to do the right thing for their customers could possibly disappear as they take more of the market share.

At the end of the day, even if Google was able to control 100% of the search market I don't believe a great deal will change from the way things are now. I say this because if they do decide to exercise their power as a monopoly, I believe that they'll be quickly shut down and the users of Google's tools will turn away in droves not wanting to have anything to do with the unfair policies. However, I do not believe that MSN or Yahoo will be able to regain their share of the market. Instead, if anyone is going to have any chance of dismounting Google from the top, it would have to be something new and far better.


--
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

Source: http://www.articletrader.com ]]>