SEO Tips for Small Business

Search engine optimisation, commonly known as SEO, has basic principles which revolve around getting your website to rank highly in search results. It is one of the best ways to increase targeted traffic for your website which can lead to better sales for your products and services.

There are many ways to improve the search engine optimisation of your website and it is possible for a small business to create reasonable results from in-house SEO. Below you can find a few simple tips that will help you to get started.

Add Content

Adding content to your site is one of the best ways in which you can boost your search engine optimisation. Adding an extra 10 to 30 pages every month to your website is a fantastic start, especially if you can get others to link to your content. By adding your targeted keywords to your web pages you will be able to increase your site ranking bit by bit.

An important thing to remember is that keywords or phrases of about 3 to 5 words are often far more effective than general terms. This is because people who know what they want will search for a particular term. On top of this, approximately half of all Internet searches are of 2 to 4 words in length. The best thing about longer key phrases is the fact that there is less competition. You don't want your key phrases to be too long though as this will reduce the amount of people who search for the phrase, which in turn will not provide you with very good results.

Page Title

Your page title can be quite important in helping to boost your SEO and search engines generally place high value on a page title. You want people to be able to find your webpage whenever they search for the keyword that you are targeting. It is far better if you do not use your company name in the title of every page that you create. If someone searches for your company name they will find you without too much fuss.

What you really want is for people who do not know your company name to be able to find you. You should never waste the power of using a keyword rich page title. For example, I bet that you found this page by searching for keywords that are in the title.

Help Your Visitors Help You

Is a good idea to make it easy for any visitors you get to share the information they have found. Something such as a simple, ‘Tell a Friend' function can seriously boost your SEO performance. This function needs to be put together in a way that is simple to use as this will encourage more people to use it.

With the huge popularity of social media sites like Twitter, it is a great idea to add a ‘tweet me' button. This will allow any website visitor that you get to spread the word about your content rich website or the article that they just read to all of their twitter followers.

These are only very simple strategies that a small business could implement in order to improve their search engine optimisation. By doing a simple Internet search you could come up with tons more strategies and tactics that will help a small business to get more traffic and a higher search engine ranking. With a little hard work and a bit of time it is possible to have your website ranking number one in a Google search before you know it.

Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.