Whitewater Security, a Tel Aviv based water security company has developed a technology called the WaterWall to satisfy this need. The WaterWall is a comprehensive water security system that will revolutionize the way water security is managed.

The WaterWall is an end-to-end water security management system that provides government and municipality water utilities the ability to prevent, protect, detect, manage, and recover from everyday tasks to minor events and major crisis. These events include accidents, natural disasters, operational faults, contaminations, and sewer leaks to sabotage, chemical/biological materials, terror, and cyber crimes. Through online, real time data streaming the WaterWall collects and manages all information from the physical protection components and the water monitoring systems. The WaterWall unifies security and information systems to provide early warnings, and manage all events. It achieves this by using a sophisticated model composed of dynamic semi automatic procedures and on demand communication tools. With this, the WaterWall can manage manpower and resources to support all operational needs. Furthermore, the WaterWall reduces potentially costly human error, and makes it easier to establish and maintain compliance with industry and government regulations. The WaterWall also dramatically improves the speed and effectiveness of incident response and recovery while actually reducing operating costs. It's a solution that creates an environment where all current and future technologies, people and actionable procedures are fused into a unified, control and management platform empowers control room and/or remote control personnel to focus on all aspects of management from one location.

Additional features of the WaterWall security management system include The Decision Support System (DSS) and the BlueBox.

The DSS is a hydraulic module that analyzes the contamination source and predicts the amount of contamination spread over time on GIS displays. The DSS system is activated as soon as abnormal behavior is recognized.

The BlueBox is a computerized system that gathers data from different water quality sensors. It recognizes abnormal behavior through historical trends analysis and constantly adapts to fresh data, minimizing false alarm rates and maximizing reliability of the alarms. Bluebox has the unique ability of learning and determining whether irregularities in the water system constitute a real contamination threat.

Using the WaterWall technology to manage the security of a water source will safeguard it in any event, providing a fast, reliable, solution to resolving even the smallest matters.

Whitewater Security, a fully-owned subsidiary of Whitewater Group, provides governments, municipalities, water utilities, and high risk facilities around the world the ability to manage their water security, protecting against the threat of accidental or intentional contamination. Whitewater Security achieves this by utilizing the known five step comprehensive solution to water security that has been developed over the past 70 years. These five steps include prevention, protection, detection, crisis management, and recovery. Its success comes from exploiting the synergies between them all aspects of water security. Using this model as a blueprint, Whitewater Security selectively integrates cutting edge technologies of companies with a clear expertise and growth path in the fields of water security and control. In doing so, it has positioned itself to be a leader in the water security sector. Using the defensive strategy that Whitewater Security employs, the future of our most precious natural resource will be secure.

To learn more about Whitewater Security please visit: www.w-watersecurity.com

To schedule a video conference in which live presentations and questions are available please contact us.

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I am interested in cutting edge water technologies

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/pr/managers-should-your-pr-budget-stress-tactics-or-strategy.html http://www.articletrader.com/business/pr/managers-should-your-pr-budget-stress-tactics-or-strategy.html Thu, 04 Jun 2009 10:34:39 -0500
Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, because it means you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

It would also tell us that, even as a business, non-profit or association manager, you're not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization's public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

The payoff can materialize faster than you may think in the form of welcome bounces in show room visits; customers beginning to make repeat purchases; capital givers or specifying sources beginning to look your way; membership applications on the rise; the appearance of new proposals for strategic alliances and joint ventures;politicians and legislators beginning to look at you as a key member of the business, non-profit or association communities; prospects actually starting to do business with you; and community leaders begin to seek you out.

It's always nice to simply hire a survey firm to handle the opinion monitoring/data gathering phase of your effort. But that can cost real money. Luckily, your public relations professionals can often fill that bill because they are already in the perception and behavior business. But satisfy yourself that the PR staff really accepts why it's SO important to know how your most important outside audiences perceive your operations, products or services. And be doubly certain they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Share your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

But whether it's your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It's goal-setting time during which you will establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. You'll want to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

Of course, setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like onion gravy on your rhubarb pie. So be sure your new strategy fits well with your new public relations goal. You certainly don't want to select change" when the facts dictate a strategy of reinforcement.

It's always time for good writing, but never as now. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Here's where you need the communications tactics certain to carry your message to the attention of your target audience. There are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

How you communicate, however, is always a major concern. The credibility of any message is always fragile. Which is why you'll probably want to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.

When the need for a progress report appears, you'll want to begin a second perception monitoring session with members of your external audience. You'll certainly use many of the same questions used in the benchmark session. But now, you will be watching closely for signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow the tacticians a free hand in selecting whether this tactic or that tactic should be used as the beast of burden needed to carry your message to your target audience.

You take a broader view of public relations and stress the strategic approach because it requires you as the manager to effectively plan to alter individual perception among your key outside audiences, thus helping you achieve your managerial objectives.

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These public relations tips were presented by Wes Upchurch from PressDr PR Services.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/pr/public-relations-and-%2339%3Bs-only-true-measure.html http://www.articletrader.com/business/pr/public-relations-and-%2339%3Bs-only-true-measure.html Wed, 03 Jun 2009 17:25:21 -0500
I mean, can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that most affect their operation?

And especially so when they persuade those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed?

But it takes more than good intentions for any manager to alter individual, key-audience perception leading to changed behaviors, something of profound importance to ALL business, non-profit and association managers.

He or she needs a plan dedicated to getting every member of the public relations team working towards the same external audience behaviors which insures that the organization's public relations effort stays sharply focused.

The plan could be based on a foundation that looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Results can materialize faster than you might suspect.For example, bounces in showroom visits; new proposals for strategic alliances and joint ventures; customers making repeat purchases; prospects starting to work with them;membership applications on the rise, and capital givers or specifying sources looking their way.

Watch the real performers at work. They find out whoamong their key external audiences is behaving in ways that help or hinder the achievement of their objectives. Then, they list them according to how severely their behaviors affect their organization.

Next they must determine how most members of that key outside audience perceive the organization. If the resources to pay for what could be costly professional survey counsel aren't there, Ms. or Mr. manager and his or her PR colleagues will have to monitor those perceptions themselves. Actually, the PR folks should already be quite familiar with how to gather and assess perception and behavior data.

Doing so means meeting with members of that outside audience and asking questions like Are you familiar with our services or products?" Have you ever had contact with anyone from our organization? Was it a satisfactory experience?" And if you are that manager, you must be sensitive to negative statements, especially evasive or hesitant replies. Watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. When you find such, you will need to take steps to correct them, as they inevitably lead to negative behaviors.

Now comes the challenge of selecting the specific perception to be altered which then becomes your public relations goal. You obviously want to correct those untruths, inaccuracies, misconceptions or false assumptions.

The core reality of the whole drill is that a PR goal without a strategy to show you how to get there, is like corned beef and cabbage without the cabbage. It's justnot the same. So, as you select one of three strategies (especially constructed to create perception or opinion where there may be none, or change or reinforce it,) what you must do is insure that the goal and its strategy match each other. You wouldn't want to select change existing perception" when current perception is just right suggesting a reinforce" strategy.

Now the time has come when you must create a compelling message carefully constructed to alter your key target audience's perception, as specified by your public relations goal.

Remember that you can always combine your corrective message with another news announcement or presentation which may give it more credibility by downplaying the apparent need for such a correction.

The content of the message must be compelling and quite clear about what perception needs clarification or correction, and why. Naturally you must be truthful and your position logically explained and believable if it is to hold the attention of members of that target audience, and actually move perception in your direction.

Occasionally, folks in the PR business will allude to the communications tactics necessary to move your message to the attention of that key external audience, as beasts of burden" because they must carry your persuasive new thoughts to the eyes and ears of those important outside people.

Luckily, there is a wide choice because the list of tactics is lengthy. It includes letters-to-the-editor, brochures, press releases and speeches. Or, you might choose radio and newspaper interviews, personal contacts, facility tours or customer briefings. There are scores available and the only selection requirement is that the communications tactics you choose have a record of reaching people just like the members of your key target audience.

Of course, you can always move things along by adding more communications tactics, AND by increasing their frequencies.

Right about now, the subject of progress reports will arise,but you will already be hard at work remonitoring perceptions among your target audience members to test the effectiveness of your communications tactics. Using questions similar to those used during your earlier monitoring session, you'll now be on sharp alert for signs that audience perceptions are beginning to move in your general direction.

Throughout, keep your eye on the core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help your department, division or subsidiary prevail.

Thus, instead of measuring the rather narrow results achieved by the tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases, you will have discovered the only true measure of public relations: the results of your strategic efforts to alter individual perception among your key outside audiences leading to changed behaviors, helping you achieve your managerial objectives.

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These tips were brought to you by SEM professional Wes Upchurch. The article marketing service was provided by PressDr.com, an online PR company.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/pr/public-relations-and-what-it-means-for-your-franchise.html http://www.articletrader.com/business/pr/public-relations-and-what-it-means-for-your-franchise.html Wed, 03 Jun 2009 16:41:37 -0500
You have to understand the value and the overwhelming benefits that flow from having an impeccable, transparent and reliable reputation so make this a major goal, as the continued success of your franchise business depends on it. To achieve this goal you need to embrace the concept of Public Relations and a continuous communications program.

Public Relations or PR, what is it? PR is the promotion and marketing of the goodwill of you franchise business to the various interest groups in order to establish with them, a better understanding of your business, its place in the community and most importantly, community visibility and recognition.

Here are some of the interest groups your Franchise Public Relations need to engage with: The Community in General, Local and National Newspapers, Radio, Television News and Current Affairs, Magazines, Church Groups, Parents and Teachers Associations, Sports Associations, Political and Legal bodies, Unions, Employer Associations, Charity Groups, Local Volunteer Groups, Social Clubs,Business Associations - Better Business Bureau, Chamber of Commerce.

Don't make the mistake of thinking PR and Marketing is one and the same, they are not. Public Relations like advertising is a part of your marketing mix; use it well and it will lead to increased community acceptance, community recognition and bottom line profit.

As an example of PR; consider creating a perpetual trophy to be centered on a local/regional high profile project, (The best green school Keep the county beautiful The friendliest school)to be competed for by the high schools in your franchise district. This is a very News Worthy Subject that the local media, and if you do it right, the State and possibly the National media will pickup on and want to cover. The beauty with this type of project is that it repeats itself every year at little cost to you, but delivers a heap of goodwill.

Publicity requires effort and the more effort that you put in to understanding how to achieve good publicity and more importantly how to handle any bad publicity, the quicker your reputation will skyrocket.

Ideally you should allocate the responsibility for PR to an experienced professional either internally or from a reputable PR consultancy company. If you don't have this as an option then let me suggest you look for a retired PR consultant or newspaperman in your area and ask for their help. They may be happy to give you a couple of days a week.

Many franchisors have a national PR consultant and control this activity of their franchisees very closely, especially when the national or major media is involved. They do this to protect the reputation and good name of the franchise. You should make use of this PR Consultant as much as allowed. If nothing else they can be a great sounding board.

You have bought a franchise business and now that you are up and operating, developing a well planed franchise public relations program, which together with an enlightened local marketing program will ensure community acceptance, visibility and increased profits.

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This article was distributed By PressDr's Article Marketing Service.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/pr/how-any-business-can-benefit-from-public-relations.html http://www.articletrader.com/business/pr/how-any-business-can-benefit-from-public-relations.html Sat, 30 May 2009 06:27:06 -0500
PR - Monitoring, Controlling and Influencing Public Opinion

Put in its simplest terms, public relations is the process by which a person or business entity monitors, controls and influences how they and the services or products that they market are viewed or interpreted by the public and in many instance their employees. Like it or not, without the support and approval of the public, a company or person would in due time would see their bottom line fall into the red.

New Rules in the Game Of Public Relations

In recent times some commonly held beliefs on public relations have been completely turned upside down due to changing economic conditions. The lagging economy and new trends in globalization for instance have seen new rules to the game of public relations being introduced and old rules dashed. For instance, one commonly held belief was that the smaller a company was, the more impervious they were periods to poor public opinion.

Lost Golden Public Relations Opportunities

However; recent TV images of automobile company executives appealing to American taxpayers for their very survival has left a lasting impression on many experts in public relations. You can bet that these humbled executives are now kicking themselves in the seat of the pants over missed golden PR opportunities that they failed to capitalize on years past.

The Advent of "Green" Public Relations

One new area of public relations that continues to gain momentum is what can best be described as "green PR". Basically, it's the means by which a business entity convinces the public that they are being environmentally responsible. The problem however that far too often it can be very costly, even prohibitively expensive for a company to institute the "real" changes that are necessary to truly become environmentally or "carbon" friendly.

Getting Maximum "Bang for the Buck" From Green PR

Hence; it is imperative that companies that are engaged in "green PR" get the maximum bang for the buck with regards to any changes that they have made. In this way they will be better able to garner maximum profits from their initial efforts and expenses and thereby be better able to institute new further changes and hopefully gain maximum momentum over their competitors.

Conducting a Successful Online Public Relations Campaign

The presidential campaign of Barack Obama demonstrated how truly effective online PR campaigns can be today. In fact it was his ability to beat out his competition in online fund raising, in spite of the fact that the average donation amount was the smallest was duly noted as being perhaps the most instrumental factor in his success. The fact is that the same public relations (principles and techniques) that he used online "can be used" in your web based PR campaign.


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Chris Tyrrell writes for the Message Merchants a public relations agency based in the Midlands UK. Public Relations Agency

Source: http://www.articletrader.com ]]>