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Home » Business » Advertising » Creating Engaging Content - Challenge facing any SEO Company in India

jerryvostom
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Creating Engaging Content - Challenge facing any SEO Company in India

Submitted by jerryvostom
Fri, 5 Jul 2013

Anyone who wants their website to get more exposure will look for experienced digital marketing services to help them appear in a prominent position in search results.

A professional SEO Company in India can help entrepreneurs increase brand visibility, improve their position in organic results, increase website traffic, and importantly, assist them in boosting sales of their products and services.

Over the last decade or so there has been a virtual flood of businesses big or small trying to make it big in the web space. The race is to climb the Mt.Everest on Google or reach Rank #1.

Almost every domestic client desires a SEO Company in India to identify keyword opportunities, produce pages targeting keywords, and get a push in website traffic.

Such strategies have helped some but have been futile attempts for others.

The reasons for the failure of certain SEO campaigns are not far to seek. Today there is a SEO shift. A new era of search engine optimization has dawned - an epoch that is focusing on understanding the principles of content marketing.

Digital Marketing Services who ignore content marketing or have stopped producing content will as someone predicted "be gone within the next couple of years".

The client soon notices that the content stuff has gone dry and all that the SEO Company delivers are reports each month on how the company is making efforts to confront Google's changes to stay ahead in the race.

If an SEO Company in India or elsewhere cannot make content king, they are as one client put it "not worth paying for".

Digital marketing services must push for innovative, fresh, and informative content. Quality content generates meaningful interactions with users.

Today consumers are savvy. They have shut the doors to the traditional world of marketing. On TV they skip ads by changing channels, ignore newspaper and magazine advertisements, and are choosy while surfing the web.

Any smart SEO Company has understood this trend. They know that traditional marketing has run its course, and recognized that content marketing gateway has opened.

Content marketing is anything but straightforward. The marketer's challenge is to attract and retain customers by consistently curating germane content with the sole objective of transforming consumer behavior.

"The essence of content strategy is to deliver information in such a way so as to make the consumer more intelligent", says an SEO expert. "This is the most effective way to reward clients with consumers' loyalty".

Truly, content marketing is a component of other key marketing platforms including social media marketing, winning PR strategies, PPC, inbound marketing, and of course SEO.

Quality content leads the race. According to a survey, 80 per cent of entrepreneurs make business decisions not through ads but through company information they get via series of articles or video presentations.

So what must a SEO Company in India focus at?

The trend today with B2B marketers is to rely on research articles and reports, videos, and even mobile content and virtual conferences.

B2B marketers are increasingly using social distribution channels to target audiences that are savvy. The trick is not to produce a lot of content but content that engages the audience.

Creative Lipi is a leading SEO Company in India providing Digital Marketing Services, Software and Web Development, and BPO/KPO Services. Creative Lipi, launched in 2003 as a fledgling company, is now a full-grown set-up assisted by a strong 160-member staff spread in offices at New Jersey, Noida, and Faridabad.

 

Creative Lipi is a leading SEO Company in India providing Digital Marketing Services, Software and Web Development, and BPO/KPO Services. Creative Lipi, launched in 2003 as a fledgling company, is now a full-grown set-up assisted by a strong 160-member staff spread in offices at New Jersey, Noida, and Faridabad.


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